I write better when I smoke. Don’t ask me to reduce it to a science.


Pepsi is apparently re-designing its old logo. The idea is that the white ribbon that used to separate the upper red and lower blue fields is now gonna have some character. For regular Pepsi, it’ll be smiling! For diet, it’ll be grinning – that is, it’ll open up wider on the right side. And for Max, it’ll be laughing. Cute concept. But in application, I don’t know. The Max label looks like someone’s ass is about to sit down.


In fact, line’ em up and it’ll look like pages of a flicker book.


If I had the chops, I’d make a .gif out of that and have a fine laugh.

For the sake of comparison, here are the Pepsi facelifts throughout the years:


Oh and the art-deco font doesn’t work. And to think it took ’em five months to redesign this logo. Five months and more than a million dollars. Whew.


Filed under: logos, pop-culture, , , , , ,

8 Responses

  1. UP n grad says:

    Maybe Pepsi received five too many complaints that their (old) logo resembled the Korean Air Lines ing/yang red-white-blue logo, so Pepsi opted for the redesign.

    And can’t you hear the advertisements now? We have redesigned our logo — conclusion : we taste better. 😀

  2. cvj says:

    I agree. The logo looks like the typical evolution of the Filipina ass, late teens to mid-thirties.

  3. Marocharim says:

    this is why i drink coke. accept no substitutes. 🙂

  4. rom says:

    UP n: Haha. But in fact, Pepsi debuted their red and white logo in 1962, whereas Korean Air was established in 1969. Technically, therefore, it’s the Korean Air logo that resembles the Pepsi red&white. 😀

  5. brianbro says:

    ROM, the millions was spent on research and focus groups. I bet it’ll give pepsis a second look at the convenience store.

  6. rom says:

    brianb: bet that’s what pepsi is hoping for as well! 😀

  7. BrianB says:

    Just bought a bottle of the regular. Still too sweet.

  8. tsd says:

    hey rom! i prefer the 1987 logo. it’s a classic design; not too “fru-fru”. and you’re right, it looks like an ass.

    besides, like marocharim, i am a loyal coke drinker. diba ikaw rin?

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